This was an interesting paper that came out April of this year in PLoS Medicine:
http://medicine.plosjournals.org/perlserv/?request=get-document&doi=10.1371/journal.pmed.0040150&ct=1&SESSID=cd7f9c880440d587264bcc6591a4e474
"Following the Script: How Drug Reps Make Friends and Influence Doctors" Fugh-Berman, Ahari.
Here is a related youtube video:
http://www.youtube.com/watch?v=nj0LZZzrcrs
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